The Review/Short Read/

You Pick the Winner: How to Vote for the Grolsch People's Choice Award

New this year, vote with the Official TIFF App as well as your tickets!

Sep 7, 2016 @ 4:00pm

Ever since it started 41 years ago (it was called The Festival of Festivals back then), TIFF has been the People's Festival. It's a place where the audience of film lovers and even film obsessives can come and experience some of the world's best cinema, and respond to it with tears, laughter, excitement, and yes: votes.

The Grolsch People's Choice Award is given to the film that wins the most votes from the Festival-going public: you, in other words. In the past, you could vote in person with your ticket, and online via our website. This year, we're switching things up a little bit: if you want to vote for a film in person at a TIFF venue, you can always do so by depositing your physical ticket in one of the Grolsch PCA boxes we have stationed outside the cinemas.

New for 2016, you can also cast your vote via our new Official TIFF App, available on both iOS and Android.

If you're planning to vote in the App, here's a quick guide to how that works (voting will be available on Thursday, September 8).

1. Find Your Film

Navigate to your film within the app. You can use the search bar (the magnifying glass on the top left-hand side on iOS and top right-hand side in Android), or navigate via the A-Z film list, the calendar, or the list of films you're seeing in the Planner.

Tap on your film to bring up the film detail page, and then tap the words "React + Vote."

2. Use your thumb (or any finger, really) to react!

Once you hit "React + Vote," you'll see a screen with a blank face on it. If you loved the film, put your thumb on the screen and move it upward. Not personally a fan? Move your thumb down.

Once you've decided on a rating, tap the submit button at the bottom of the screen. That will take you to the final step:

3. Vote

Once you've reacted, you'll see a final screen that offers you the option to vote for the Grolsch People's Choice Award. Think this film deserves to win? Hit the Vote button, and you'll see a confirmation.

Saw several masterpieces at TIFF? You can vote for more than one film, if that's what your heart tells you to do.

The winner of the Grolsch People's Choice Award will be announced on Sunday, September 18.